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Inside the Build

Why a Sims booth is still in service long after the cheap one hit the dumpster.

The construction discipline behind every piece that leaves Locust Grove. No marketing slogans, just specifications you can read on the spec sheet.

Frame & Joinery

It starts under the upholstery.

A booth lives or dies by what's inside the part nobody sees. We don't compromise the frame.

01

Kiln-dried hardwood at stress points

Solid hardwood at the seat box, the back-to-base junction, the cap strip, and every corner that carries load. No plywood substitutes. No particle-board shortcuts. The frame is the part of the booth that has to outlast the lease.

02

Resin-coated staples + reinforcing blocks

Joints are assembled with resin-coated staples that bond to the wood as they're driven, plus reinforcing corner blocks that distribute load across every joint. Standard pneumatic stapling on bare wood fails under shear after a few hundred cycles. We don't build that way.

03

Sinuous-wire spring seat decks

Every Sims seat deck is built on commercial-grade sinuous-wire springs, sized to the span and duty cycle of the venue. Eight-way hand-tied springs are available as a premium upgrade on heritage SKUs.

04

Layered seat construction

Slipcover-style seat surface over high-density polyfoam, anchored to the spring deck through a graded fiber pad. The combination gives the seat the comfort of a cushion and the cycle life of a commercial deck.

05

Hand-applied upholstery

Channels are pulled tight one at a time. Tufting buttons are hand-set. Cap-strip seams are aligned so they read continuous across a long banquette. None of that is automated; none of it can be.

06

Laminated cap strip + vinyl base

Where guests touch the booth most, the cap strip, we use laminated finishes that take a decade of arm wear. The 4" industrial-grade black vinyl base absorbs scuffs, cleans easily, and matches across the whole specification.

From lumber to loading dock.

The manufacturing process · 08 stations
01

Pattern & cut

Kiln-dried hardwood lumber is cut to patterned shapes for each booth in the order.

02

Pre-assembly

Cut parts move through pre-assembly stations and are jig-fitted before final framing.

03

Frame assembly

Joints are sprung with resin-coated staples and reinforced with corner blocks. Frames are squared and stress-checked.

04

Seat deck

Sinuous-wire springs are tensioned, anchored, and overlaid with the fiber pad and polyfoam.

05

Upholstery

Skilled craftspeople apply the upholstery, channels, tufting, head-rolls, cap-strip finishes.

06

Cap & base

Laminated cap strip and industrial vinyl base are applied; finish-matched to specification.

07

QC review

Every piece is inspected against the order at each production stage, not just at the end.

08

Crate & ship

Blanket-wrapped, palletized, and shipped to your install date. Replacement components in stock if delivery damage occurs.

Materials & Finishes

The full Sims fabric line.

A deep in-house catalog of commercial fabrics, vinyls, and velvets, field-tested for hospitality duty. Customer's-own-material accepted on request.

Every swatch carries a color code and a duty-cycle rating, so a specification written here is the specification that gets built.

Sims swatch card, vinyls, warm spectrum, with color codes and names

5 cards · tap a card to open it full size

Built by hand, in Locust Grove.

Frames squared, backs hand-tufted over foam, finished booths staged before they ship.

Sims production, Alodia Luxury · L-Shape
SHOP FLOOR · ALODIA LUXURY · L-SHAPE
Sims production, Alodia Luxury · L-Shape
SHOP FLOOR · ALODIA LUXURY · L-SHAPE
Sims production, Alodia Luxury · L-Shape
SHOP FLOOR · ALODIA LUXURY · L-SHAPE
The Specification Conversation

Bring us your spec. We'll show you the build.

Send a floor plan, finish palette, and target date. We'll come back with construction details, recommended materials, and an honest production window.