Sims Superior Seating | Booth Seating

Tag: custom furniture design

4 Reasons to Partner with SIMS Superior Seating

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logo-bottom-rightSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

1. EXPERIENCE – With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

2. HIGH QUALITY PRODUCTS – You are offering your customers only the highest quality hospitality seating available. Without questions, SIMS is a long-time leader in quality and durability.

3. INSTALLATION – The installations go as planned. No one wants to get to the day of installation only to find that something isn’t quite right. The smallest amount of error could cause disaster. You won’t find that with SIMS. Our meticulous and rigorous sales, design and manufacturing process means that the seating is right and the project will be just as you promised. Partnering with SIMS Superior Seating means full confidence in the product and in the installation.

4. INNOVATIVE AND DURABLE SEATING – Your customers gain with innovative and durable seating. Whether it’s a new restaurant, fancy hotel or sports bar, new or remodeled, SIMS provides classic and trendy designs to fit decors. The seating is also made to last! Durability in heavy traffic seating areas means the areas look fresh and inviting – for years to come.

At SIMS Superior Seating we work harder than any other hospitality seating manufacturer to ensure your installations go smoothly and exceed your customer’s expectations. If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, give us a call today at 800-729-9178. We look forward to hearing from you!

THE RIGHT FURNITURE FOR YOUR ESTABLISHMENT

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While great food and excellent customer service are at the top of the list for restaurants to strive to maintain, the furniture in your establishment is also an important factor. Customers come to a restaurant to relax and enjoy a meal out without the stress of grocery shopping, cooking and cleaning. The design of your restaurant needs to be a comfortable space and pleasurable ambiance to entice your customers back for future visits. Choosing the right seating may differ depending on the type of establishment. Let’s take a glimpse at a few types of restaurants and the recommended seating options:

FAST FOOD – With the quick service options, serving people on the go is the focus. Metal chairs, laminate or resin tabletops are common because they are stain resistant, durable and easy to clean.

CAFÉ OR BISTRO – Solid wood or granite tabletops are popular in this intimate and relaxed ambiance setting. Wood chairs and bar stools are also common to portray a distinctive look.

FAMILY STYLE DINING – Cozy booths, solid wood or reversible tabletops are often found in family style dining establishments. Seating may also feature wood or metal chairs.

FINE DINING – Attention to detail is required in fine dining. Seats may be wooden, but well cushioned to keep customers comfortable. High quality solid wood tabletops and upholstered chairs are usually found along with décor to help justify the higher prices and cuisine.

At SIMS Superior Seating, we definitely understand the importance of a positive customer dining experience. Contact us today at 800-729-9178 and let our experts help you furnish all of these types of establishments.

 

 

CHOOSE BOOTH SEATING FOR YOUR ESTABLISHMENT – SIMS SUPERIOR SEATING

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Quick ShipSIMS BOOTHS – INTIMATE, FLEXIBLE, FUTURE-PROOF

There is no doubt booth seating is a great choice in the hospitality industry. Booths bring a level of intimacy to the dining experience, even at the most casual restaurants. Booths are also flexible. No matter what kind of establishment you own, we have a booth design that can be customized to fit your needs. Another benefit of booths are that they are timeless! Booth seating has been around for years and will continue to stand the test of time aesthetically and functionally. If you have older booths, you may need to consider an update. Let’s take a look at the standard booth options:

FULLY UPHOLSTERED BOOTHS – See the 6 options here.

UPHOLSTERED/WOOD TRIM BOOTHS – See the 8 options here.

WOOD BOOTHS – See the 7 options here.

UPHOLSTERED/LAMINATED TRIM BOOTHS – See the option here to include the *SIMS Special.

LAMINATED BOOTHS – See the 11 options here.

Whether opening up a new establishment or redesigning or updating a current business, consider your booth selection carefully. The designers at SIMS Superior Seating are constantly looking for innovative ways to bring additional comfort and warmth to the booth experience. Our team of design experts constantly brings new, fresh and exciting designs and color palettes together for our customers. SIMS Superior Seating knows booth seating. Give us a call today at: 800-729-9178.

 * SIMS Special: Upholstered/Laminated Trim Booth product # C-05 is available for the Quick Ship program in single and double booth options. For more details about this program special, read more here.

SIMS SUPERIOR SEATING: A FAMILY TRADITION

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Charles and Kathryn Sims

Charles and Kathryn Sims

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the restaurant and hospitality industry since 1977. The goal of founders Charles and Kathryn Sims has always been…

“To provide the best value and unmatched quality over time. In fact, durability is an essential requirement, which is often ignored in mass-produced furniture. We strive to hold down cost and raise our quality standards to the utmost.”

Charles and Kathryn were not strangers to the restaurant furniture manufacturing industry. Kathryn’s father was the first genuine manufacturer of booth seating in Georgia. With a legacy of booth making traditions since 1947, Charles and Kathryn decided to start their own business in 1977. In a rented cotton warehouse, they employed many of the trusted folks in the industry to carry on the family booth making tradition.

“We wondered if the world would beat a path to our door if we made a better restaurant booth. It did. And we wondered if we located the plant in our hometown whether people could find it. They did. And we wondered if we could find the people to help make the business a continuing success. We did.” – Charles Sims

With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, welcome to the SIMS family! We look forward to learning about your upcoming projects and advising you on the exact customization needs that your work demands. Give us a call today at 800-729-9178.

INVESTING IN A FRANCHISE – SIMS SUPERIOR SEATING

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trendingHow widespread is franchising? According to the International Franchise Association (IFA), “by 2001, there were 767,483 business establishments in all domestic franchise systems (either owned by franchisors and franchisees), which employed almost 10 million people, with direct output close to $625 billion, and a payroll of $230 billion.  These establishments account for significant percentage of all establishments in many important lines of business: 56.3% in quick service restaurants, 18.2% in lodging, 14.2% in retail food, and 13.1% in table/full service restaurants”.

Investing in a franchise is the best way to go into business for yourself, but not by yourself. Think of it as the opportunity to embrace your entrepreneurial spirit, but have the back up and support of a mentor (the franchisor). But as with any major decision, you should thoroughly research the industry and the options of owning a franchise. You should also explore the dynamics of fostering a positive relationship with the franchisor and make sure you are clear with your expectations. Your mission should be to consistently bring value to the franchise and not just collect fees. Here are three reasons why people make the investment in a franchise:

1. BE IN CHARGE OF YOUR DESTINY – Many prospective franchisees are frankly tired of depending on someone else to write their future. Frustration in the workplace, micro-managing bosses or corporate politics can drive many people to seek opportunities where they are able to have the final say in relation to business decisions.

2. FINANCES AND RETIREMENT GOALS – In the past 15 years there is an increasing trend in large corporations to downsize more experienced managers in the 45-60 year old bracket. It’s difficult to gain employment at the level they are accustomed to living. Owning a franchise can help them accomplish the goal of employment and help them acquire a significant amount of wealth for retirement.

3. LIFESTYLE GOALS – Adopting a positive work-life balance is very important to many prospective franchisees. The desire to reduce business travel, working hours and job related stress is a huge motivation for investing in a franchise. And with so many franchise opportunities to choose from, a prospective franchisees will undoubtedly find the option that best matches their needs.

Are you interested in owning a franchise? Visit the International Franchise Association (IFA) for tips and information to help you get started.

Once you are ready to start your adventure, contact SIMS Superior Seating, a leading expert in the hospitality furniture industry. We can help you make a positive, lasting impression on your customers, clients and employees with high quality furniture designed to meet the diversified needs of the food service and hospitality industry since 1977. Contact us at 800-729-9178 for more information.

POUF BOOTHS & OTTOMANS – SIMS SUPERIOR SEATING

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#6poufThe word “pouf” is defined by The Free Dictionary as a “large solid cushion, usually cylindrical or cubic in shape and used as a seat”. An “ottoman” is defined as a “low padded seat, usually armless, sometimes in the form of a chest; a cushioned footstool”.

At SIMS Superior Seating, we have been the authority on these two types of furniture since 1977. Pouf booths and ottomans are very common pieces of furniture in the hospitality and restaurant seating industries. They are commonly found in waiting areas of restaurants and churches, lobbies of resorts and casinos, and often in lounges.

POUF BOOTH SEATING – We can build the right pouf booth for your design needs. Round or racetrack? Will it hold a centerpiece or wrap around a column? Victorian, Art Deco or Post Modern? We can design a simple, yet functional style or take it to the next level with button tufting, arms with wood accents, and a variety of leg and base treatments.

OTTOMANS – This type of furniture isn’t just for resting your legs anymore. They are multi-functional in suite concepts as alternatives to coffee tables or flexible seating in casual settings. Show us the concept you envision for your design needs and we’ll make it happen. Simple or jazzy, we’ve got you covered.

If you think your establishment could benefit from pouf booth seating and ottomans, give SIMS a call at 800-729-9178.

DEFINITION OF TERMS – SIMS SUPERIOR SEATING

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termsSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

Let’s take a look at some common terms used in furniture manufacturing at SIMS Superior Seating:

Crumb Strip: A two-inch strip of trim that can be added to models that do not have a crumb trough.

Crumb Trough: Standard wipe out tray between the back and seat.

Deuce: Seats one person.

Divider: Additional piece of trim that extends back height to add privacy.

Eased Edge or Corner: Rounded to remove a sharp edge or corner.

Finished or Unfinished End: Specify left or right as you are sitting in the booth – not facing it.

Double/Single Trim: Double wide post or caps (shipped separately) to join two frames back to back.

FOB (Free On Board): Merchandise accepted by the carrier.

Welt (Upholstery Term): A covered cord sewn into a seam for reinforcement or trim.

W2W: Wall to Wall dimension.

Headroll (Upholstery Term): Six-inch horizontal accent standard flat or contoured channel across top of the booth; and may extend down sides; and may be smooth or shirred.

ISB (Upholstery Term): InSide Back

KD: Knocked Down. Product is shipped partially unassembled.

Opening: Dimension that includes a table and seating on either side.

OA: OverAll dimension.

OSB: OutSide Back.

Post Panel or End Cap: Trim to finish the end of a booth.

Returns: Outside back of the short sides of a circle.

Rise: Booth back that is higher in the center, sloping down at both ends.

SE: Table Top with a laminated edge.

SU: Set Up. Product is shipped assembled.

Wall Panel: A laminated or upholstered partition, the height of the booth and the length of the opening.

For more information regarding the services and products that SIMS Superior Seating offers, contact us at 800-729-9178.

BEAUTY, DURABILITY AND FUNCTIONALITY ARE NOT JUST RESERVED FOR SEATING

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TR-52-Trash-Receptacle-350x350Since 1977, SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

But is there more to SIMS than seating? The answer is yes! SIMS is your one stop shop. Everything you need. Right here! Explore our full line of products, including:

  1. PLANTERS: Examples can be seen here. Available in Red Oak or Standard Laminate, they are made to your specifications and can be finished to match décor. They can be finished with Laminate or Beaded Wood and have a galvanized liner. Planters are priced per foot, so please give us a call at 800-729-9178 for a quote.
  2. TRASH RECEPTACLES  This product can also be made to your specifications and finished to match your décor. They are finished with Laminate and available in Natural Red Oak Tray Fence. They hold a standard 35 gallon trash can (trash can not included). Plain “THANK YOU” or “PUSH” lettering available on flip door. See examples here.
  3. DIVIDERS: Dividers are made to your specifications and finished to match your décor. Standard divider designs can be seen here.
  4. WOOD AND METAL LEGS: Booth legs – any leg style can be applied to most booth styles and wood legs stained to match. Check out examples of wood and metal legs here.

For more information regarding the additional products that SIMS Superior Seating offers, contact us at 800-729-9178. And remember-beauty, durability and functionality are not just reserved for seating!

CHOOSING THE RIGHT FABRIC FOR YOUR ESTABLISHMENT

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Vinyl-2Choosing the right fabric for your restaurant, diner, business or bar plays a key role in making your establishment unique and inviting to your customers. The main factors to consider are style and durability in choosing the right fabrics. Here are a few questions to ask yourself about your current fabric or the fabric you are considering:

  • Does the style make a positive statement about your establishment?
  • Does it reflect the atmosphere and environment you are aiming to portray?
  • Will the fabric uphold the traffic levels in your establishment?
  • Would you return to your establishment if you were the customer?

FABRIC STYLE

You’ve worked hard to design or update your establishment. Does the style you’ve chosen for your fabric reflect that hard work and will it be something you will enjoy for many years to come? It should not only positively reflect your style but also compliment the style of the furniture and add to its character. Choose designs and colors that make your customers feel comfortable and satisfied. A happy customer is a repeat customer!

FABRIC DURABILITY

Being in the hospitality industry, durability is key. Customer traffic and location of furniture are the main factors to consider. Make sure to work with a fabric expert at SIMS to choose the best fabric for your establishment. Not only do you want to wow your customers with the style of the fabric, but also with the durability. Fabric that is worn, torn or fraying reflects negatively on your entire establishment.

To take a look at some of the fabrics we offer at SIMS, click here. Contact us for more information regarding custom upholstery repeats and roll lengths or to request a swatch card.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment with unique and inviting fabrics, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Call us at 800-729-9178 for more information.

FOOD NETWORK’S 10 BEST RESTAURANTS – SIMS SUPERIOR SEATING

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The leading authority on “everything food”, the Food Network Channel, has pared down it’s list of “America’s best restaurants” to the top 10. Counted down by world-renowned chef, Bobby Flay, the list includes restaurants such as Rao’s in Harlem where it’s impossible to get a reservation, to Slappy Cakes in Portland where you make your own pancakes.

  1. Rao’s (New York City and Las Vegas): Family-owned since 1896 and serves traditional Italian dishes. Rao’s has also developed a range of products made from natural ingredients for retail trade and are enjoyed in Italian food kitchens worldwide.
  2. Snow’s BBQ (Lexington, Texas): Only open on Saturdays from 8am until the food is gone.
  3. Antoine’s (New Orleans, Louisiana): The city’s oldest French-Creole fine dining restaurant. Highly recommended for the New Orleans’ “must-do” list.
  4. Waterman’s Beach Lobster (South Thomaston, Maine): Family-owned, casual waterside lobster shack overlooking the beautiful Muscle Ridge Channel.
  5. Sierra Mar (Big Sur, California): Found at the Post Ranch Inn, this cliff-top fine dining establishment offers breathtaking views and is the winner of Wine Spectator’s prestigious Grand Award.
  6. The French Laundry (Yountville, California): Renowned restaurant in Napa Valley run by famous chef Thomas Keller. One of the world’s finest eating establishments, dinner starts at several hundred dollars per person.
  7. Slappy Cakes (Portland, Oregon): DIY tableside pancakes and other tasty treats. Food Network chef, Alton Brown says “It’s Nirvana for the Culinary Control Freak!”
  8. Burt’s Place (Morton Grove, Illinois): Famous for its deep-dish pies, this 30-seat, no frills place is all about the pizza.
  9. Travail Kitchen and Amusements (Robbinsdale, Minnesota): Visit them on Facebook to get a glance into this interactive American cuisine restaurant featuring 10-course tasting menus.
  10. Brooklyn Farmacy and Soda Fountain (Brooklyn, New York): Take a step back into the late 1800’s and enjoy a sundae or ice cream float in a traditional soda fountain setting.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry such as these “Top 10 Best restaurants in America”, since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us to find out more.