Sims Superior Seating | Booth Seating

Archives: May 2015

Q&A WITH SIMS SUPERIOR SEATING – HOSPITALILTY SEATING

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logo-bottom-rightSince 1977, SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees. We are excited you are considering SIMS and we have put together some frequently asked questions to help with your research.

Q: HOW LONG HAS SIMS SUPERIOR SEATING BEEN IN BUSINESS?

A: SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality industry since 1977, but Sims Superior Seating has been able to claim a legacy of a booth making tradition since 1947. With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

Q: WHAT PRODUCTS DOES SIMS SUPERIOR SEATING OFFER?

A: We have several products to meet the needs of the hospitality and food industry: standard booths, pouf booths, ottomans, waiting benches, seating dividers, chairs, barstools, planters, trash receptacles and more! You can view our catalog of current products right here.

Q:  CAN YOU EXPLAIN THE MEANING OF CERTAIN TERMS AND ABBREVIATIONS FOUND IN THE CATALOG?

A: We have put together a list of common terms, abbreviations and definitions right here on our website. If you have any other questions, please feel free to give us a call at 800-729-9178.

Q: CAN YOU CUSTOM DESIGN FURNITURE TO MEET THE NEEDS OF OUR FACILITY?

A: SIMS has the ability to produce anything you might think of when it comes to wood design. Start simple or go custom, we can deliver whatever you have in mind. We can produce a host of offerings with finished wood, laminates, as well as assorted price ranges of upholstery materials along with metal legs and fabrication. If you have something in mind that doesn’t quite fit the “standard design”, give us a call and we can discuss your ideas.

If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, welcome to the SIMS family! We look forward to learning about your upcoming projects and advising you on the exact customization needs that your work demands. Give us a call today at 800-729-9178.

CONNECTING WITH THE MILLENNIAL GENERATION DINERS

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Group of mixed students celebrating completion of high schoolAccording to Industry Edge, one quarter of the U.S. population consists of The Millennial generation (ages 18-35). Being an influential demographic, restaurants of all sizes and types are trying to connect with this food-loving, tech-savvy consumer base. During a recent panel discussion at the National Restaurant Association Show, connections, attractions and the ability to earn the millennial diners’ brand loyalty is key to chain restaurant chefs.

Social media plays a major role in connecting with millennials. They are interested in brands’ stories and why the products and the brands connect with their lifestyle. By being active on social media and having an engaging web presence, establishments such as Dunkin’ Brands, share recipes and stories that encourage consumers to interact with the brand outside of the store. “It’s really about that connectivity and making a connection with our brand and our guests … they want to feel that connection all throughout their choice,” said Heidi Curry, senior manager of global R&D for bakery at Dunkin’ Brands. Other brands publish profiles of team members and news about restaurant technology. By sharing stories that millennials can relate to, you are building brand loyalty and repeat future business.

This generation knows what they want. They do not take anything for granted. If they don’t like the way something is being done, they will vocalize their concerns and expect to be heard.

Millennials are changing the restaurant landscape and setting expectations. Connecting with them is essential for establishments beyond securing sales. They are making strides not just for their own generation, but for future generations as well.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us today at 800-729-9178.

 

 

CHOOSE BOOTH SEATING FOR YOUR ESTABLISHMENT – SIMS SUPERIOR SEATING

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Quick ShipSIMS BOOTHS – INTIMATE, FLEXIBLE, FUTURE-PROOF

There is no doubt booth seating is a great choice in the hospitality industry. Booths bring a level of intimacy to the dining experience, even at the most casual restaurants. Booths are also flexible. No matter what kind of establishment you own, we have a booth design that can be customized to fit your needs. Another benefit of booths are that they are timeless! Booth seating has been around for years and will continue to stand the test of time aesthetically and functionally. If you have older booths, you may need to consider an update. Let’s take a look at the standard booth options:

FULLY UPHOLSTERED BOOTHS – See the 6 options here.

UPHOLSTERED/WOOD TRIM BOOTHS – See the 8 options here.

WOOD BOOTHS – See the 7 options here.

UPHOLSTERED/LAMINATED TRIM BOOTHS – See the option here to include the *SIMS Special.

LAMINATED BOOTHS – See the 11 options here.

Whether opening up a new establishment or redesigning or updating a current business, consider your booth selection carefully. The designers at SIMS Superior Seating are constantly looking for innovative ways to bring additional comfort and warmth to the booth experience. Our team of design experts constantly brings new, fresh and exciting designs and color palettes together for our customers. SIMS Superior Seating knows booth seating. Give us a call today at: 800-729-9178.

 * SIMS Special: Upholstered/Laminated Trim Booth product # C-05 is available for the Quick Ship program in single and double booth options. For more details about this program special, read more here.